Shifting the balance
Traditionally a strong supplier to OEMs, the Italian household appliance manufacturer Antonio Merloni is looking to shift the balance more and more towards marketing its own brands.

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Customisable cooling solutions
In the space of just 10 years the Italian-based cooling devices manufacturer Zanotti group has more than double annual profits, thanks to a successful business plan which was introduced right after the company's privatisation in 2002. Today the group is ready to exploit the full potential of new markets by extending its international influence as a global player.

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Smoothing the way
Ironing may not be considered the most exciting way to spend our free time…until now perhaps. The Swiss company Laurastar, based in Chatel-St-Denis, is transforming the image of the domestic chore with its range of ground-breaking ironing systems, as its global marketing director Olivier Guenot explains to Claire Walker.

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TURNING UP THE HEAT
When in May 2005 the family owned and run Catalan multinational ‘king of the bathroom’ Roca sold its heating division for e200 million to the British Baxi Group, the latter edged ever closer to fulfilling its dream of becoming the European leader in its field. The newly-formed company seems to have struck a happy balance between continuity and change and is in the process of developing synergies with its new British owners. Oscar Del Santo talks to marketing manager Jaime Pallejá.

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Heating the world
Sime Group designs, produces and markets a complete range of gas, oil and polycombustible boilers and water heaters for commercial and domestic applications, ranging in power from nine kilowatts to a massive 360 kilowatts. Sime is proud of its esteemed combination of production strength and distribution drive. Benjamin Turner spoke to managing director Aldo Gava to find out more.

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Advancing in-car comfort
The Swiss company MES, based in Stabio, is a market leader in the design and manufacture of a wide range of climate control actuators and components for the automotive and domestic white goods industries. Philip Yorke talks to Cesare Sinigaglia about the company’s latest technological achievements and its plans for further globalisation

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TURNING UP THE HEAT
When in May 2005 the family owned and run Catalan multinational ‘king of the bathroom’ Roca sold its heating division for e200 million to the British Baxi Group, the latter edged ever closer to fulfilling its dream of becoming the European leader in its field. The newly-formed company seems to have struck a happy balance between continuity and change and is in the process of developing synergies with its new British owners. Oscar Del Santo talks to marketing manager Jaime Pallejá.

  Consumer Goods Companies   Read this Story

Heating the world
Sime Group designs, produces and markets a complete range of gas, oil and polycombustible boilers and water heaters for commercial and domestic applications, ranging in power from nine kilowatts to a massive 360 kilowatts. Sime is proud of its esteemed combination of production strength and distribution drive. Benjamin Turner spoke to managing director Aldo Gava to find out more.

  Consumer Goods Companies   Read this Story

A high end manufacturer
In an era when many manufacturers are moving their operations to multinational locations in constant pursuit of lower costs, the Swiss electronic appliances concern V-ZUG AG intends to stay in the town it has inhabited since 1913. However, this does not mean that it is landlocked in its outlook.
Specialist in cooking technology
Mora Moravia s.r.o., a limited liability company, is the biggest producer of gas, combined and electric freestanding cookers and built-in glass ceramic hobs in the Czech Republic. The company has a long history and has been satisfying its loyal customers since 1825, meaning it enjoys a good reputation in the Czech Republic and abroad.
A household name
With strong brand awareness and an excellent global reputation for producing high-quality small domestic appliances (SDA), the Polish company Zelmer SA needs no introduction.
Leading in appliances
Paris-based Fagor Brandt Electrodomésticos is the fifth most successful household appliance group in Europe and is ranked number one in France. Abigail Saltmarsh reports on the successful synergies within the group, its innovative products and its plans for expansion.
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